Morocco Shines as Guest of Honor at Paris International Agricultural Show 2025 (video)
The International Agricultural Show in Paris opened on February 22, 2025, featuring Morocco as the first foreign guest of honor. This highlights Morocco's advancements in sustainable agriculture and smart farming. The 476-square-meter pavilion showcases its agricultural diversity, heritage, and innovations while promoting climate-resilient practices and cultural exchange through various activities.
hassan benyoub 
Paris, France – February 22, 2025 – The International Agricultural Show (Salon International de l’Agriculture) in Paris opened its doors today, with Morocco taking center stage as the first foreign guest of honor. This prestigious recognition underscores Morocco’s rising prominence in sustainable and innovative agriculture, positioning the Kingdom as a regional leader in smart farming practices.
Morocco’s Showcase at the Event
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At the heart of the show, Morocco will feature a sprawling 476-square-meter pavilion, serving as a vibrant showcase of the country’s agricultural richness and diversity. The pavilion will highlight a range of labeled local products, rooted in the ancestral know-how of Moroccan cooperatives, alongside cutting-edge innovations shaping the future of the sector. Visitors can expect tastings of authentic Moroccan terroir products, artisanal demonstrations, and cultural and artistic performances, offering an immersive experience into Morocco’s agricultural heritage and modern advancements.
This recognition follows Morocco’s recent leadership in regional climate initiatives, notably during the 2023 COP28 discussions, where it championed resilient agricultural practices to combat climate change in Africa. The pavilion aims to demonstrate how Morocco has become a model for intelligent and sustainable agriculture, particularly through its success in exporting organic produce to Europe and implementing water-efficient farming techniques.
Significance of Morocco’s Role
Being named the first foreign guest of honor at the Paris Agricultural Show reflects Morocco’s strategic efforts to strengthen its position in the global agricultural market. The Kingdom has invested heavily in modernizing its agricultural sector, aligning with its Green Morocco Plan (Plan Maroc Vert) launched in 2008, which emphasizes sustainability, innovation, and rural development. This event provides a platform to showcase Morocco’s achievements, including its leadership in drought-resistant crops and renewable energy integration in farming.
Event Highlights and Activities
The Moroccan pavilion will feature interactive experiences, including tastings of olive oil, argan products, and other regional specialties, alongside live demonstrations of traditional farming techniques and modern agricultural technologies. Cultural performances, such as music and dance, will further enrich the visitor experience, fostering cultural exchange and highlighting Morocco’s unique blend of tradition and innovation.
